Performance Marketing Case Studies

Real Estate Uptown October

10,494 leads across three engines.

Egypt · Lead Generation · Meta + Google

Pain Point

Low brand awareness, strong market competition and limited historical campaign data. The goal: build trust, generate qualified leads and establish a scalable acquisition engine.

Cresco Method

A full-funnel strategy combining Meta and Google Ads — Meta as the volume engine, Google Search and Display for intent — with continuous testing to lift conversion rates while cutting acquisition cost.

Result

10,494 leads at a $6.03 blended CPL — 30% lower cost per lead, with Google Display cutting CPL by 80%.

$63,236Total spend

10,494Leads generated

$6.03Blended CPL

30%↓CPL reduction

Meta Lead Ads
Google Search
Google Display
97 Campaigns
Continuous A/B Testing

Verified in the ad platforms — exported, unedited

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Real Estate Al-Durah Residence

5,051 leads in a sub-2M market.

Kuwait · Lead Generation · Meta + Instagram

Pain Point

Kuwait’s total addressable market is under two million people, only a fraction of them property-intent — and real-estate advertising isn’t an established category there.

Cresco Method

Tested every channel in the mix rather than assuming where the buyers were, read results on lead quality and cost per lead at once, then concentrated budget on Instagram — which won on both.

Result

5,051 leads at $6 per lead with a 47.84% qualified rate — nearly one in two leads sales-ready.

$34,000Total spend

5,051Leads generated

$6Cost per lead

47.84%Qualified rate

Meta
Instagram
Channel Testing
Lead-quality Scoring

Verified in the ad platforms — exported, unedited

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Real Estate Lasirena Group

Demand built from almost zero search.

Egypt · Lead Generation · Google Search

Pain Point

A coastal destination with almost no search demand behind it. Ras Sedr was still unknown as a search term — exact and phrase match alone could not fill the funnel.

Cresco Method

Opened the top of the funnel with broad match to capture demand that wasn’t being typed yet, built a negative-keyword list from day one, and reviewed search terms continuously so broad stayed cheap.

Result

418 leads at $13 per lead and a 4.6% conversion rate — from a destination nobody was searching for.

$5,561Total spend

418Leads generated

$13Cost per lead

4.6%Conversion rate

Google Search
Broad Match
Negative Keywords
Search-term Mining

Verified in the ad platforms — exported, unedited

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E-Commerce Max Muscle

24× ROAS on Black Friday.

Egypt · Sales · Meta · 7 days

Pain Point

Egypt’s leading supplement retailer launched at the peak of Black Friday saturation — priced above competitors, with an offer that wasn’t converting, on a $2,108 budget.

Cresco Method

Restructured into a multi-campaign approach — two cold interest segments plus remarketing. Rebuilt the offer around perceived value, not raw discount, and ran 8 creative concepts in 48 hours.

Result

597 purchases worth $50,599 at $3.5 per sale — a 24× return on ad spend in seven days.

$2,108Total spend

597Purchases

$3.5Cost per sale

24×ROAS

Meta
Flash Sale
Offer Engineering
8 Concepts in 48h
Remarketing

Verified in the ad platforms — exported, unedited

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Automotive AUM Isuzu

2,277 leads against a 1,200 target.

Saudi Arabia · Lead Generation · Snapchat + Meta · 20 days

Pain Point

Alissa Universal Motors ran a Snapchat-only lead engine with no tracking pixel — zero visibility into which creatives worked — and needed 1,200 leads on $11,000 in 20 days.

Cresco Method

Installed pixels across Snap, Meta, TikTok and Google, expanded onto Meta with geo-targeted lead ads segmented by city, and tested 12 creative variants every week.

Result

2,277 leads — 89% more leads at a 47% lower cost per lead, nearly double the target.

$10,654Total spend

2,277Leads generated

$4.68Blended CPL

47%↓CPL reduction

Snapchat
Meta
Pixel Setup
City Segmentation
12 Variants / Week

Verified in the ad platforms — exported, unedited

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Automotive Ramz Elekhtear

12,993 leads at $2.38 each.

Saudi Arabia · Lead Generation · Meta + Snapchat + TikTok · 45 days

Pain Point

High acquisition costs, excess inventory and declining sales. The objective: improve lead quality, reduce CPL and accelerate vehicle sales.

Cresco Method

A data-driven, multi-channel strategy focused on high-priority inventory and key locations — with campaign optimisation and budget allocation tuned for lead quality.

Result

12,993 leads and calls in 45 days — 50% more leads at a 20% lower cost per lead.

$30,929Total spend

12,993Leads & calls

$2.38Blended CPL

20%↓CPL reduction

Meta Leads
Meta Calls
Snapchat
TikTok
Inventory-led Targeting

Verified in the ad platforms — exported, unedited

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Education Sila Visions Academy

78% lower cost per lead.

Saudi Arabia · Course Signups · Meta + TikTok + Google

Pain Point

An online academy with no physical branches needed to build trust and qualified leads — competing with established brands on a limited budget.

Cresco Method

A trust-focused acquisition strategy — localised offers, free assessments and risk-free promotions — with budget optimised across channels for lead quality and a forms-vs-trials test.

Result

634 leads, a 78% lower cost per lead and a 121.52% lift in Google conversion rate.

$4,525Total spend

634Leads generated

$7.14Blended CPL

78%↓CPL reduction

Meta
Instagram
TikTok
Google Ads
Forms vs. Trials

Verified in the ad platforms — exported, unedited

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Education Nokhba Institute

53% lower cost per enrollment lead.

Saudi Arabia · Enrollment Leads · Meta + TikTok + Google

Pain Point

Premium-priced HR and marketing programs, a niche audience and limited geographic reach — with the goal of more qualified leads across multiple channels.

Cresco Method

Expanded the marketing mix and optimised targeting with high-intent keywords and continuous creative testing across Meta, TikTok and Google.

Result

772 leads at a $5.86 blended CPL — 53% lower cost per lead, with a 23% click-through rate on Google.

$4,525Total spend

772Leads generated

$5.86Blended CPL

53%↓CPL reduction

Meta
TikTok
Google Search
High-intent Keywords
Creative Testing

Verified in the ad platforms — exported, unedited

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Medical Dentra Clinic

54% lower CPL inside a 32-km radius.

Saudi Arabia · Local Leads · Meta + Instagram · 32 km radius

Pain Point

A dental clinic bound to a 32-km targeting radius, competing with established practices — no Instagram ad history, a weak creative library and a $35–$50 CPL killing the math.

Cresco Method

Segmented campaigns by dental service to isolate top performers, tested carousel, video and static formats, and A/B tested landing pages against Instant Forms.

Result

287 leads at a $16.5 blended CPL — 54% below the previous benchmark, with a best CPL of $1.47.

$4,750Total spend

287Leads generated

$16.5Blended CPL

54%↓CPL reduction

Meta
Instagram
Service Segmentation
Format Testing
LP vs. Instant Forms

Verified in the ad platforms — exported, unedited

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Medical Global Implant Centre

SAR 1.5 per lead against a SAR 5 benchmark.

Qualified Leads · Meta Lead Forms · SAR 50 / day

Pain Point

A high-ticket procedure starting at EGP 50,000, a very small daily budget, and an incumbent already delivering leads at SAR 5 each. The bar was cost and quality at the same time.

Cresco Method

Targeted only the locations with genuine purchasing power, deliberately made the lead form longer — friction as a quality filter — and optimised for qualified enquiries, not raw form fills.