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Real Estate · Case Study

Al-Durah Residence: 5,051 leads in a sub-2M market.

Kuwait · Lead Generation · Meta + Instagram

Published Verified in the ad platforms — exported, unedited

  • $34,000Total spend
  • 5,051Leads generated
  • $6Cost per lead
  • 47.84%Qualified rate

The challenge

Kuwait’s total addressable market is under two million people, only a fraction of them property-intent — and real-estate advertising isn’t an established category there.

The Cresco method

Tested every channel in the mix rather than assuming where the buyers were, read results on lead quality and cost per lead at once, then concentrated budget on Instagram — which won on both.

The result

5,051 leads at $6 per lead with a 47.84% qualified rate — nearly one in two leads sales-ready.

Channels & tactics

  • Meta
  • Instagram
  • Channel Testing
  • Lead-quality Scoring
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