Product & Offer
We rank your catalogue by margin and demand before spending anything. The wrong product at the right budget still loses money.
E-Commerce Edition
Revenue can grow while profit quietly disappears.
ROAS is not profit, and a placed order is not a sold one. We grow online stores on the numbers your accountant recognises — delivered, paid-for, un-returned orders.
The Growth Problem
ROAS is not profit. A placed order is not a sold one.
Platform ROAS counts the order at checkout. Your P&L counts the delivered, paid-for, un-returned order.
- 01
ROAS is read off the platform — before returns, shipping and COGS.
- 02
Cash-on-delivery orders are counted as revenue months before they are.
- 03
The offer fails before the media buying ever starts.
- 04
Creative fatigue raises acquisition cost faster than budget can absorb.
- 05
Scaling outruns tracking quality — so nobody knows which product carried the month.
The Commerce Journey
We optimise the full journey — including the part Meta can’t see.
Two campaigns can show identical ROAS in Ads Manager and differ by 30% in delivered revenue. We report both — and optimise for the second.
- 01View
- 02Product
- 03Cart
- 04Checkout
- 05OrderPlatforms stop reporting here
- 06DeliveredYour P&L starts here
- 07Repeat
An order is a promise. A delivered order is revenue.
What We Do
The profitable growth system.
Four operating layers — sequenced, not simultaneous. Fixing the offer after scaling the spend is the expensive order to do it in.
Creative Testing
Hooks, demonstrations, UGC and offer-led concepts — tested against the objections that stop the purchase.
CRO & Merchandising
Product pages, bundles, checkout friction and offer clarity. We fix the conversion rate before we scale the spend.
Tracking to Delivered Revenue
Pixel and CAPI, purchase value, product-level reporting and reconciliation against what actually shipped and stayed sold.
Creative Strategy
One product. Many reasons to buy.
Creative is a system here, not a design service — a rotating slate, not a launch checklist.
1
Offer & bundle
Value framing, not raw discount.
2
Social proof
UGC, reviews, real customers using it.
3
Demonstration
The product doing the thing it promises.
4
Objection
Quality, authenticity, sizing — “is it worth it?”
5
Trust
Cash on delivery, easy returns, delivery speed.
6
Urgency
Genuine scarcity, launch windows, seasonal moments.
Measurement
We report the numbers your accountant recognises.
Three grouped lenses, reviewed weekly.
Efficiency
What it costs to win the order.
- Cost per acquisition
- New-customer CAC
- Blended MER
Economics
What the order is actually worth.
- Average order value
- Contribution margin after COGS, shipping & returns
- Delivered-order rate
Durability
Whether the growth compounds.
- Repeat purchase rate
- Customer lifetime value
- Revenue by product & campaign
Platform ROAS is a diagnostic. Contribution margin is the score.
Channel Mix
Where we deploy — and why.
Four channels. Each with one job, weighted quarterly against the delivered-revenue number.
Meta
Demand generationCreative-led testing at pace across audiences — where the catalogue finds new buyers.
Product searches, brand terms and category demand — traffic already looking to buy.
WhatsApp / Email
RetentionAbandoned carts, RTO recovery and repeat purchase — the cheapest revenue in the account.
Remarketing
RecoveryProduct viewers, add-to-cart and checkout abandoners — priced per delivered order.
One channel, one job. Overlap is a sign of undisciplined planning.
The services behind this playbook
Featured Case
Proven at Black Friday saturation.
Egypt’s leading supplement retailer, a premium price point and seven days — verified in Meta Ads Manager.
E-Commerce Max Muscle
24× ROAS on Black Friday.
Pain Point
Egypt’s leading supplement retailer launched at the peak of Black Friday saturation — priced above competitors, with an offer that wasn’t converting, on a $2,108 budget.
Cresco Method
Restructured into a multi-campaign approach — two cold interest segments plus remarketing. Rebuilt the offer around perceived value, not raw discount, and ran 8 creative concepts in 48 hours.
Result
597 purchases worth $50,599 at $3.5 per sale — a 24× return on ad spend in seven days.
$2,108Total spend
597Purchases
$3.5Cost per sale
24×ROAS
- Meta
- Flash Sale
- Offer Engineering
- 8 Concepts in 48h
- Remarketing
Verified in the ad platforms — exported, unedited
Read the full case study: Max MuscleThe 90-Day Roadmap
From launch to scale.
Three phases, each ending on a stated condition — so nobody has to argue about whether the phase worked.
Fix & Establish
- Tracking: pixel and CAPI
- Product-level reporting
- Catalogue tiering by margin
- First campaigns live within 14 days
Exit · Delivered-order tracking live
Test & Learn
- Creative testing at pace
- CRO on the top product pages
- Bundle and offer testing
- Delivered-revenue baseline set
Exit · Margin-positive products identified
Scale
- Double down on margin-positive products
- Expand audiences, layer remarketing
- Retention flows live
Exit · Contribution margin compounding
Included in every engagement
E-Commerce Growth Audit.
- 01Margin and product-priority review — what deserves budget
- 02Tracking and attribution audit — pixel, CAPI, purchase-value accuracy
- 03Delivered vs. ordered reconciliation — the real return and RTO rate
- 04Offer, creative and funnel analysis
- 05Channel and budget allocation review
- 0690-day profitable-growth roadmap
Why Choose Us
Why e-commerce brands choose Cresco.
01
We bid on margin, not on ROAS
Your catalogue is ranked by margin before a single ad goes live — winners stop subsidising losers.
02
We track the order after checkout
Delivered vs. ordered reconciliation, RTO rate and product-level reporting — the revenue that actually lands.
03
Creative velocity is the real lever
A rotating slate of hooks, demos, UGC and offers — 8 concepts in 48 hours when the moment demands it.
04
Proven at Black Friday saturation
24× ROAS for Max Muscle during the most competitive week of the year, at a premium price point.
FAQ
E-commerce marketing, answered.
What store owners and growth leads ask first.
Still have a question?Is ROAS the right KPI for our store?
ROAS is a useful diagnostic, but it ignores returns, shipping and product cost. We optimise for contribution margin and new-customer CAC, and use ROAS to read individual campaigns.
How do you handle cash on delivery?
We report delivered and paid orders alongside platform purchases, track return-to-origin rates and feed the difference back into optimisation — so budget follows revenue that actually lands.
Which store platforms do you work with?
Any platform with clean tracking — Shopify, WooCommerce, Salla, Zid or a custom build. We set up the Pixel, Conversions API and purchase values correctly before we scale spend.
How quickly can we scale?
Usually in the second or third month, once tracking and offers are fixed. We scale margin-positive products first, and keep adding budget only while contribution margin holds.
Get Started
Growing revenue but not profit?
Tell us about your store — we’ll come back with a free growth audit within 24 hours.