Search campaigns
Intent-led keyword architecture, match-type discipline and a negative-keyword list maintained weekly, so spend stays on searches that buy.
Google Ads Management
Google Ads that capture demand — and turn it into revenue.
We run Google Search, Performance Max, Display and YouTube for brands in Egypt, Saudi Arabia and Kuwait — structured around qualified leads, booked visits and delivered orders instead of cheap clicks.
- 80%Lower CPL from Google Display
- 121%Lift in Google conversion rate
- 23%Search click-through rate
Why Google Ads
The buyer is already searching. The question is who answers.
Google is where intent becomes visible — the moment someone types exactly what they want to buy.
Most Google Ads accounts we audit are not short of budget. They are short of structure: broad keywords bleeding into irrelevant searches, conversion tracking that counts page views as leads, and Smart Bidding learning from the wrong signal. The platform then does exactly what it is told — it finds more of the cheapest conversions it can, whether or not they ever turn into revenue.
Our job as your Google Ads agency is to change what the algorithm learns from. We rebuild tracking around the actions that matter to your business — a qualified lead, a booked site visit, a paid order — and feed them back into bidding. Campaigns are split by intent, so brand, competitor and category searches each get their own budget, copy and landing page.
Search then works alongside the rest of your media. Meta, TikTok and Snapchat create demand; Google captures it when buyers go looking. We read the channels together, so budget moves to whichever one is producing profitable customers this month — not whichever one reports the prettiest numbers.
What We Do
Everything your account needs — nothing it doesn’t.
A full-service Google Ads engagement, run by specialists who report on revenue, not impressions.
Performance Max
Asset groups built by audience and offer, fed with first-party signals and brand exclusions — so PMax finds new buyers instead of cannibalising your brand.
YouTube & Demand Gen
Video that introduces your brand to the right audiences before they search — measured on the searches and conversions it creates afterwards.
Conversion tracking
Google Tag Manager, enhanced conversions and offline conversion imports from your CRM, so bidding optimises on qualified leads and sales.
Display & remarketing
Remarketing to visitors, abandoned forms and past customers — capped and sequenced so the ads follow up instead of following people around.
Reporting & optimisation
Weekly optimisation, a monthly performance review and a live view of cost per qualified lead or sale — the number your finance team trusts.
How We Work
From audit to scale in four steps.
A clear rhythm, so you always know what is happening in your account — and why.
01
Week 1Audit & tracking
Account, search-term and conversion audit · tracking fixed · the KPI we optimise for agreed in writing.
02
Week 2Rebuild & launch
Campaigns restructured by intent · new ads and assets · landing pages checked · live within 14 days of kick-off.
03
Weeks 3–6Test & refine
Search-term mining · bid-strategy tests · ad copy and landing-page A/B tests · budget shifted to what converts.
04
OngoingScale
Winning campaigns scaled · new keyword themes and markets opened · weekly calls and a monthly strategy review.
Why Cresco
Why brands move their Google Ads to Cresco.
01
We optimise on qualified leads
Offline conversion imports teach Google which leads became customers — so it finds more of them, not more form-fillers.
02
You own everything
Your account, your data, your tracking. Media spend is paid by you directly to Google — never marked up through us.
03
Search and social, read together
We run Google next to Meta, TikTok and Snapchat, so budget follows profitable customers rather than platform-reported ROAS.
04
Proven when demand is thin
418 leads for Lasirena from a destination almost nobody was searching for — broad match, controlled by disciplined negatives.
Case Studies
Google Ads results, on the record.
Campaigns where Google Search and Display carried the intent — every number exported from the ad platforms, unedited.
Real Estate Uptown October
10,494 leads across three engines.
Pain Point
Low brand awareness, strong market competition and limited historical campaign data. The goal: build trust, generate qualified leads and establish a scalable acquisition engine.
Cresco Method
A full-funnel strategy combining Meta and Google Ads — Meta as the volume engine, Google Search and Display for intent — with continuous testing to lift conversion rates while cutting acquisition cost.
Result
10,494 leads at a $6.03 blended CPL — 30% lower cost per lead, with Google Display cutting CPL by 80%.
$63,236Total spend
10,494Leads generated
$6.03Blended CPL
30%↓CPL reduction
- Meta Lead Ads
- Google Search
- Google Display
- 97 Campaigns
- Continuous A/B Testing
Verified in the ad platforms — exported, unedited
Read the full case study: Uptown OctoberReal Estate Lasirena Group
Demand built from almost zero search.
Pain Point
A coastal destination with almost no search demand behind it. Ras Sedr was still unknown as a search term — exact and phrase match alone could not fill the funnel.
Cresco Method
Opened the top of the funnel with broad match to capture demand that wasn’t being typed yet, built a negative-keyword list from day one, and reviewed search terms continuously so broad stayed cheap.
Result
418 leads at $13 per lead and a 4.6% conversion rate — from a destination nobody was searching for.
$5,561Total spend
418Leads generated
$13Cost per lead
4.6%Conversion rate
- Google Search
- Broad Match
- Negative Keywords
- Search-term Mining
Verified in the ad platforms — exported, unedited
Read the full case study: Lasirena GroupEducation Sila Visions Academy
78% lower cost per lead.
Pain Point
An online academy with no physical branches needed to build trust and qualified leads — competing with established brands on a limited budget.
Cresco Method
A trust-focused acquisition strategy — localised offers, free assessments and risk-free promotions — with budget optimised across channels for lead quality and a forms-vs-trials test.
Result
634 leads, a 78% lower cost per lead and a 121.52% lift in Google conversion rate.
$4,525Total spend
634Leads generated
$7.14Blended CPL
78%↓CPL reduction
- Meta
- TikTok
- Google Ads
- Forms vs. Trials
Verified in the ad platforms — exported, unedited
Read the full case study: Sila Visions AcademyEducation Nokhba Institute
53% lower cost per enrollment lead.
Pain Point
Premium-priced HR and marketing programs, a niche audience and limited geographic reach — with the goal of more qualified leads across multiple channels.
Cresco Method
Expanded the marketing mix and optimised targeting with high-intent keywords and continuous creative testing across Meta, TikTok and Google.
Result
772 leads at a $5.86 blended CPL — 53% lower cost per lead, with a 23% click-through rate on Google.
$4,525Total spend
772Leads generated
$5.86Blended CPL
53%↓CPL reduction
- Meta
- TikTok
- Google Search
- High-intent Keywords
- Creative Testing
Verified in the ad platforms — exported, unedited
Read the full case study: Nokhba InstituteIndustries
Where we run Google Ads.
Each vertical gets its own keyword strategy, landing pages and KPI.
Real Estate Marketing
Qualified leads, site visits and reservations for developers and brokers.
Education Marketing
Enrollment leads for academies, institutes and online schools — built on trust.
E-commerce Marketing
Profitable growth for online stores — tracked to the delivered order.
Healthcare Marketing
Qualified patient enquiries and booked appointments for clinics and medical centres.
FAQ
Google Ads, answered.
What marketing directors ask before handing over their account.
Still have a question?How much should we spend on Google Ads?
Enough for the algorithm to learn — ideally at least 30 conversions a month per campaign. We size the budget from your average cost per lead or sale and your targets, and start with the campaigns closest to purchase intent.
How long until Google Ads shows results?
Search campaigns bring traffic from the first day. Expect a reliable read on cost per qualified lead after two to four weeks, and a properly optimised account after around 90 days of testing.
Do you run Google Ads in Arabic and English?
Yes. Arabic and English searches get separate campaigns, because the keywords, copy and landing pages that convert are different in each language.
Will we keep ownership of our Google Ads account?
Always. The account, the data and the conversion tracking stay yours, and ad spend is billed by Google directly to you. If we part ways, you keep everything.
Get Started
Paying for clicks that never convert?
Tell us about your account — we’ll send a free Google Ads audit with the three fixes worth the most, within 24 hours.