Service-level campaigns
Each treatment gets its own campaign, creative and budget, so top performers are funded and weak ones are fixed.
Medical Edition
Patients don’t buy on impulse. They book on trust.
We build patient acquisition engines for clinics, dental and aesthetic centres and medical groups in Saudi Arabia and Egypt — optimised for qualified enquiries and booked appointments, inside the radius your clinic actually serves.
The Growth Problem
Cheap enquiries don’t fill the calendar. Qualified patients do.
Healthcare is local, high-trust and often high-ticket — generic lead generation wastes all three.
- 01
Campaigns reach people far outside the area the clinic can serve.
- 02
Every treatment is advertised the same way, so no service gets the budget it deserves.
- 03
Low-intent enquiries clog reception while real patients wait for a call back.
- 04
Offers and before-and-after claims run into platform policies and patient scepticism.
- 05
Nobody tracks which campaign produced an attended appointment.
The Patient Journey
A treatment is not booked on a form. It’s decided across seven steps.
Most of the patient journey happens between the enquiry and the chair — that is where clinics win or lose.
- 01EnquiryMost agencies are measured here
- 02Contacted
- 03Qualified
- 04Consultation
- 05Attended
- 06TreatmentYou get paid here
- 07Review
A fast, reassuring first reply is the biggest lever between an enquiry and an attended consultation.
What We Do
The patient acquisition engine.
Four pillars that connect the right patients to the right treatments.
Radius & purchasing power
Targeting drawn around your clinic and the neighbourhoods that can afford each treatment.
Quality by design
Longer forms and qualifying questions used deliberately as a filter, so reception spends its time on real patients.
Tracking to the appointment
Landing pages, lead forms and booking data connected, so we optimise on attended consultations.
Creative Strategy
One treatment. Many reasons to book.
Patients weigh outcome, safety and cost — the creative has to reassure on all three, within platform health policies.
1
Outcome
What life looks like after the treatment.
2
Expertise & safety
The doctors, the technology, the standards.
3
Price & payment plans
Transparent pricing and instalment options.
4
Convenience
Location, opening hours and how fast they can be seen.
5
Social proof
Reviews, ratings and patient stories.
6
Seasonal offers
Check-up campaigns and limited-time consultations.
Measurement
We optimise for attended appointments — not form fills.
Three grouped blocks, reviewed weekly with your front desk.
Lead quality
The right patient raising a hand.
- Qualified enquiry rate
- Contact rate
- Speed to first reply
Progression
Turning enquiries into visits.
- Consultation booking rate
- Show-up rate
- Cost per attended consultation
Revenue
Visits into treatments.
- Cost per treatment started
- Consultation → treatment rate
- Revenue by service
Cost per lead is a media metric. Cost per attended consultation is a clinic metric.
Channel Mix
Where we deploy — and why.
Four channels. Each with one job in the patient journey.
Meta & Instagram
Demand generationService-segmented campaigns and lead forms inside your clinic’s radius.
Google Search & Maps
Intent captureTreatment and “near me” searches from patients ready to book.
Fast, reassuring replies and reminders that turn enquiries into appointments.
Remarketing
RecoveryPatients who enquired, compared clinics or missed an appointment.
One channel, one job. Overlap is a sign of undisciplined planning.
The services behind this playbook
Case Studies
Healthcare results, on the record.
Two clinics, two tight constraints — every number verified in the ad platforms.
Medical Dentra Clinic
54% lower CPL inside a 32-km radius.
Pain Point
A dental clinic bound to a 32-km targeting radius, competing with established practices — no Instagram ad history, a weak creative library and a $35–$50 CPL killing the math.
Cresco Method
Segmented campaigns by dental service to isolate top performers, tested carousel, video and static formats, and A/B tested landing pages against Instant Forms.
Result
287 leads at a $16.5 blended CPL — 54% below the previous benchmark, with a best CPL of $1.47.
$4,750Total spend
287Leads generated
$16.5Blended CPL
54%↓CPL reduction
- Meta
- Service Segmentation
- Format Testing
- LP vs. Instant Forms
Verified in the ad platforms — exported, unedited
Read the full case study: Dentra ClinicMedical Global Implant Centre
SAR 1.5 per lead against a SAR 5 benchmark.
Pain Point
A high-ticket procedure starting at EGP 50,000, a very small daily budget, and an incumbent already delivering leads at SAR 5 each. The bar was cost and quality at the same time.
Cresco Method
Targeted only the locations with genuine purchasing power, deliberately made the lead form longer — friction as a quality filter — and optimised for qualified enquiries, not raw form fills.
Result
1,361 leads at SAR 1.5 each — 57.5% below a working benchmark, on SAR 50 a day.
SAR 2,089Total spend
1,361Leads generated
SAR 1.5Cost per lead
57.5%↓CPL reduction
- Meta Lead Forms
- Purchasing-power Geo
- Friction as Filter
- Qualified Enquiries
Verified in the ad platforms — exported, unedited
Read the full case study: Global Implant CentreThe 90-Day Roadmap
From launch to scale.
Three phases, each ending on a stated condition — so nobody has to argue about whether the phase worked.
Fix & Establish
- Tracking and booking integration
- Services and capacity prioritised
- Policy-safe creative by treatment
- First campaigns live within 14 days
Exit · Campaigns live · day 14
Test & Learn
- Format tests: carousel, video, static
- Landing page vs. instant form tests
- Reply scripts and reminders tuned
Exit · First optimisation cycle
Scale
- Budget behind the best treatments
- Radius and audience expansion
- Remarketing and review flows live
Exit · Scaled winners
Included in every engagement
Healthcare Growth Audit.
- 01Services, capacity and pricing review — which treatments deserve budget
- 02Account, tracking and booking-system audit
- 03Enquiry quality and response-time analysis
- 04Front-desk follow-up and reminder review
- 05Creative, landing-page and policy review
- 0690-day patient acquisition roadmap
Why Choose Us
Why clinics choose Cresco.
01
Local by default
Dentra Clinic’s campaigns stayed inside a 32-km radius and still cut the cost per lead by 54%.
02
Friction as a filter
A deliberately longer form brought Global Implant Centre 1,361 leads at SAR 1.5 each, against an incumbent delivering at SAR 5.
03
Every service measured
Service-level campaigns show which treatments fill the calendar and which ones need a better offer.
04
Healthcare-aware creative
Messaging that builds trust and respects platform health policies, so campaigns stay approved and keep running.
FAQ
Healthcare marketing, answered.
What clinic owners and medical directors ask first.
Still have a question?Which clinics do you work with?
Dental, aesthetic, implant and multi-specialty clinics, as well as medical centres. The approach is the same: local targeting, service-level campaigns and tracking to the attended appointment.
How do you handle advertising policies for health?
We write creative that stays inside Meta and Google health policies — no misleading claims or prohibited before-and-after imagery — so campaigns are approved and keep running.
Can you target only patients near our clinic?
Yes. Campaigns are drawn around your clinic’s radius and the neighbourhoods with the purchasing power for each treatment, which is how we keep the cost per qualified enquiry down.
What results can a clinic expect?
It depends on the treatment, the price and the market. As reference points, Dentra Clinic reached a 54% lower cost per lead, and Global Implant Centre paid SAR 1.5 per lead where the incumbent delivered at SAR 5.
Get Started
Enquiries coming in, chairs still empty?
Tell us about your clinic — we’ll come back with a free audit of your patient acquisition within 24 hours.