Campaign strategy
Account structure, budget split and offer planning built around your margin, sales capacity and seasonality.
Meta Ads Management
Meta Ads that sell — not just reach.
We plan, create and optimise Facebook and Instagram campaigns for brands across Egypt, Saudi Arabia and Kuwait — with a creative engine built for testing, and tracking that follows every lead and order through to revenue.
- 24×ROAS for Max Muscle
- 5,051Leads for Al-Durah in Kuwait
- SAR 1.5Cost per lead for GIC
Why Meta Ads
The audience is there. The creative decides who wins it.
On Facebook and Instagram, targeting is increasingly automated — so the creative has become the targeting.
Meta’s algorithm now does most of the audience finding itself. What it cannot do is decide what to say. The brands that win on Facebook and Instagram are the ones that give the algorithm a steady supply of angles to test: different hooks, formats and offers aimed at the different reasons people buy.
That is why our Meta Ads service starts with creative strategy, not audiences. We map the motives behind a purchase — price, trust, status, urgency, proof — and build concepts for each, then let spend flow towards whatever the data proves is working. Winning concepts are iterated; tired ones are retired before rising costs show up in your results.
Underneath the creative sits measurement. We install the Meta Pixel and Conversions API properly, send back the events that matter — qualified leads, purchases, delivered orders — and reconcile platform numbers against your CRM or store. You see what Meta reports and what actually happened, and we optimise for the second.
What We Do
A complete Meta Ads engine, end to end.
Strategy, creative, media buying and measurement under one roof — so nothing is lost in the handover.
Creative production
Static, carousel, video and UGC-style concepts written for the objections that stop a purchase — refreshed before fatigue sets in.
Creative testing
A structured testing framework — up to 12 variants a week — so every week ends with a clear lesson, not just more spend.
Lead generation
Instant Forms and landing-page flows with qualifying questions and WhatsApp follow-up, tuned for lead quality rather than volume.
Pixel & Conversions API
Server-side tracking, event deduplication and CRM or store integration, so bidding learns from real outcomes.
Retargeting & retention
Sequenced remarketing to engaged viewers, cart abandoners and past customers — the cheapest revenue in the account.
How We Work
Live in 14 days, compounding after.
The same rhythm on every account — so testing never stops and nothing depends on guesswork.
01
Week 1Audit & setup
Account and tracking audit · Pixel and Conversions API fixed · offer and audience review · KPIs agreed.
02
Week 2Creative & launch
First concepts produced by buyer motive · campaigns structured · live within 14 days of kick-off.
03
Weeks 3–6Test & learn
Weekly creative tests · audience and placement reads · budget moved to the concepts that convert.
04
OngoingScale
Winners scaled across audiences and markets · fresh creative every week · monthly strategy review.
Why Cresco
Why brands trust Cresco with Meta.
01
Creative velocity
8 concepts in 48 hours when the moment demands it — how Max Muscle reached 24× ROAS during Black Friday saturation.
02
Optimised on outcomes
We feed qualified leads and delivered orders back to Meta, so the algorithm hunts customers, not form-fillers.
03
Lead quality over lead volume
Qualifying questions and deliberate friction — how Global Implant Centre got qualified enquiries at SAR 1.5 a lead.
04
Full transparency
You own the ad account, the Pixel and the audiences. Spend is paid by you directly to Meta and reported weekly.
Case Studies
Meta Ads results, on the record.
Campaigns where Facebook and Instagram led the media mix — every number exported from the ad platforms, unedited.
E-Commerce Max Muscle
24× ROAS on Black Friday.
Pain Point
Egypt’s leading supplement retailer launched at the peak of Black Friday saturation — priced above competitors, with an offer that wasn’t converting, on a $2,108 budget.
Cresco Method
Restructured into a multi-campaign approach — two cold interest segments plus remarketing. Rebuilt the offer around perceived value, not raw discount, and ran 8 creative concepts in 48 hours.
Result
597 purchases worth $50,599 at $3.5 per sale — a 24× return on ad spend in seven days.
$2,108Total spend
597Purchases
$3.5Cost per sale
24×ROAS
- Meta
- Flash Sale
- Offer Engineering
- 8 Concepts in 48h
- Remarketing
Verified in the ad platforms — exported, unedited
Read the full case study: Max MuscleReal Estate Al-Durah Residence
5,051 leads in a sub-2M market.
Pain Point
Kuwait’s total addressable market is under two million people, only a fraction of them property-intent — and real-estate advertising isn’t an established category there.
Cresco Method
Tested every channel in the mix rather than assuming where the buyers were, read results on lead quality and cost per lead at once, then concentrated budget on Instagram — which won on both.
Result
5,051 leads at $6 per lead with a 47.84% qualified rate — nearly one in two leads sales-ready.
$34,000Total spend
5,051Leads generated
$6Cost per lead
47.84%Qualified rate
- Meta
- Channel Testing
- Lead-quality Scoring
Verified in the ad platforms — exported, unedited
Read the full case study: Al-Durah ResidenceAutomotive Ramz Elekhtear
12,993 leads at $2.38 each.
Pain Point
High acquisition costs, excess inventory and declining sales. The objective: improve lead quality, reduce CPL and accelerate vehicle sales.
Cresco Method
A data-driven, multi-channel strategy focused on high-priority inventory and key locations — with campaign optimisation and budget allocation tuned for lead quality.
Result
12,993 leads and calls in 45 days — 50% more leads at a 20% lower cost per lead.
$30,929Total spend
12,993Leads & calls
$2.38Blended CPL
20%↓CPL reduction
- Meta Leads
- Meta Calls
- Snapchat
- TikTok
- Inventory-led Targeting
Verified in the ad platforms — exported, unedited
Read the full case study: Ramz ElekhtearAutomotive AUM Isuzu
2,277 leads against a 1,200 target.
Pain Point
Alissa Universal Motors ran a Snapchat-only lead engine with no tracking pixel — zero visibility into which creatives worked — and needed 1,200 leads on $11,000 in 20 days.
Cresco Method
Installed pixels across Snap, Meta, TikTok and Google, expanded onto Meta with geo-targeted lead ads segmented by city, and tested 12 creative variants every week.
Result
2,277 leads — 89% more leads at a 47% lower cost per lead, nearly double the target.
$10,654Total spend
2,277Leads generated
$4.68Blended CPL
47%↓CPL reduction
- Snapchat
- Meta
- Pixel Setup
- City Segmentation
- 12 Variants / Week
Verified in the ad platforms — exported, unedited
Read the full case study: AUM IsuzuMedical Global Implant Centre
SAR 1.5 per lead against a SAR 5 benchmark.
Pain Point
A high-ticket procedure starting at EGP 50,000, a very small daily budget, and an incumbent already delivering leads at SAR 5 each. The bar was cost and quality at the same time.
Cresco Method
Targeted only the locations with genuine purchasing power, deliberately made the lead form longer — friction as a quality filter — and optimised for qualified enquiries, not raw form fills.
Result
1,361 leads at SAR 1.5 each — 57.5% below a working benchmark, on SAR 50 a day.
SAR 2,089Total spend
1,361Leads generated
SAR 1.5Cost per lead
57.5%↓CPL reduction
- Meta Lead Forms
- Purchasing-power Geo
- Friction as Filter
- Qualified Enquiries
Verified in the ad platforms — exported, unedited
Read the full case study: Global Implant CentreIndustries
Where we run Meta Ads.
Different buyers, different motives — each vertical gets its own creative playbook.
E-commerce Marketing
Profitable growth for online stores — tracked to the delivered order.
Real Estate Marketing
Qualified leads, site visits and reservations for developers and brokers.
Automotive Marketing
Qualified leads, test drives and showroom visits for dealers and distributors.
Healthcare Marketing
Qualified patient enquiries and booked appointments for clinics and medical centres.
Is Meta Ads the same as Facebook Ads?
Yes. Meta Ads is the platform behind Facebook and Instagram advertising, plus Messenger and the Audience Network. One ad account and one Pixel run campaigns across all of them.
What budget do we need for Meta Ads?
We plan from your cost per lead or sale: enough for each ad set to leave the learning phase, which usually means around 50 conversions a week. Smaller budgets start with one campaign and one strong offer, then scale.
Do you produce the ad creative?
Yes — copy, design, video and UGC-style concepts are part of the service. Creative is the biggest lever on Meta, so it sits inside the same team that buys the media.
How do you measure results after the iOS privacy changes?
With the Conversions API alongside the Pixel, first-party data from your CRM or store, and regular reconciliation against real sales — so decisions rest on outcomes, not only on platform-reported ROAS.
Get Started
Spending on Meta without knowing what works?
Tell us about your account — we’ll send a free Meta Ads audit with the fixes worth the most, within 24 hours.