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Medical · Case Study

Global Implant Centre: SAR 1.5 per lead against a SAR 5 benchmark.

Qualified Leads · Meta Lead Forms · SAR 50 / day

Published Verified in the ad platforms — exported, unedited

  • SAR 2,089Total spend
  • 1,361Leads generated
  • SAR 1.5Cost per lead
  • 57.5%↓CPL reduction

The challenge

A high-ticket procedure starting at EGP 50,000, a very small daily budget, and an incumbent already delivering leads at SAR 5 each. The bar was cost and quality at the same time.

The Cresco method

Targeted only the locations with genuine purchasing power, deliberately made the lead form longer — friction as a quality filter — and optimised for qualified enquiries, not raw form fills.

The result

1,361 leads at SAR 1.5 each — 57.5% below a working benchmark, on SAR 50 a day.

Channels & tactics

  • Meta Lead Forms
  • Purchasing-power Geo
  • Friction as Filter
  • Qualified Enquiries
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