The challenge
Low brand awareness, strong market competition and limited historical campaign data. The goal: build trust, generate qualified leads and establish a scalable acquisition engine.
Real Estate · Case Study
Uptown October: 10,494 leads across three engines.
Egypt · Lead Generation · Meta + Google
Published Verified in the ad platforms — exported, unedited
- $63,236Total spend
- 10,494Leads generated
- $6.03Blended CPL
- 30%↓CPL reduction
The Cresco method
A full-funnel strategy combining Meta and Google Ads — Meta as the volume engine, Google Search and Display for intent — with continuous testing to lift conversion rates while cutting acquisition cost.
The result
10,494 leads at a $6.03 blended CPL — 30% lower cost per lead, with Google Display cutting CPL by 80%.
Channels & tactics
- Meta Lead Ads
- Google Search
- Google Display
- 97 Campaigns
- Continuous A/B Testing
More Results
More case studies, on the record.
Every number exported from the ad platforms — unedited.
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