Inventory-led media
Budgets follow your stock: priority models and trims get the spend, and campaigns change when the inventory does.
Automotive Edition
A lead is not a sale. A test drive is closer.
We build automotive demand engines for dealers and distributors in Saudi Arabia and Egypt — optimised for qualified leads, test drives and showroom visits, and weighted towards the inventory you need to move.
The Growth Problem
Cheap car leads flood the call centre. Few reach the showroom.
Car buyers research for weeks — the campaigns that win are the ones still relevant on the day they decide.
- 01
Campaigns promote the whole range while slow-moving stock sits in the yard.
- 02
One national campaign ignores that every city has its own buyers and branches.
- 03
Leads wait hours for a call back — by then the buyer has asked three other dealers.
- 04
Missing pixels mean nobody knows which creative produced the test drive.
- 05
Reporting stops at cost per lead, so sales and marketing argue about quality.
The Buying Journey
A car is not bought on a form. It’s bought across seven steps.
Between the lead and the sale sit a call, a quotation and a test drive — each one a place where budget is won or lost.
- 01LeadMost agencies are measured here
- 02Contacted
- 03Qualified
- 04Quotation
- 05Test drive
- 06BookingYou get paid here
- 07Delivery
Speed of first contact decides who gets the test drive — so we plan the follow-up with your sales team, not after it.
What We Do
The automotive demand engine.
Four pillars that connect the ad a buyer sees with the car they drive home.
City-level targeting
Campaigns split by city and branch, so every region gets the offers, creative and lead routing that match its showroom.
Creative by model and motive
Price, financing, features and trust — tested weekly across Meta, Snapchat and TikTok to find what moves each model.
Tracking to the showroom
Pixels on every platform plus CRM feedback, so we can see which campaigns produced test drives and bookings.
Creative Strategy
One model. Many reasons to buy.
Car buyers weigh money, emotion and risk at the same time — the creative has to answer all three.
1
Price & financing
Monthly instalments and down payments, not just the sticker price.
2
Model & specification
The trim, the features, the practical difference.
3
Availability & urgency
What is in stock now, and how long the offer runs.
4
Trust & after-sales
Warranty, service centres and the dealer’s reputation.
5
Lifestyle & family
Who the car is for, and what it makes possible.
6
Trade-in & upgrade
The path from the car they drive today.
Measurement
We optimise for showroom traffic — not lead volume.
Three grouped blocks, reviewed weekly with your sales team.
Lead quality
The right buyer raising a hand.
- Qualified lead rate
- Contact rate
- Speed to first call
Progression
Turning interest into visits.
- Test-drive booking rate
- Showroom-visit rate
- Cost per test drive
Revenue
Visits into vehicles sold.
- Cost per booking
- Booking → delivery rate
- Sales by model & city
Cost per lead is a media metric. Cost per test drive is a sales metric.
Channel Mix
Where we deploy — and why.
Four channels. Each with one job in the buying journey.
Meta
Demand generationLead ads and call campaigns segmented by city and model, with creative tested every week.
Snapchat & TikTok
Reach & considerationMobile-first video where Gulf car buyers spend their day.
Google Search
Intent captureModel, price and dealer searches from buyers who are already comparing.
WhatsApp & call centre
Conversion surfaceFast replies, templates and call-back SLAs that turn leads into test drives.
One channel, one job. Overlap is a sign of undisciplined planning.
The services behind this playbook
Case Studies
Automotive results, on the record.
Two Saudi campaigns, two very different problems — every number verified in the ad platforms.
Automotive AUM Isuzu
2,277 leads against a 1,200 target.
Pain Point
Alissa Universal Motors ran a Snapchat-only lead engine with no tracking pixel — zero visibility into which creatives worked — and needed 1,200 leads on $11,000 in 20 days.
Cresco Method
Installed pixels across Snap, Meta, TikTok and Google, expanded onto Meta with geo-targeted lead ads segmented by city, and tested 12 creative variants every week.
Result
2,277 leads — 89% more leads at a 47% lower cost per lead, nearly double the target.
$10,654Total spend
2,277Leads generated
$4.68Blended CPL
47%↓CPL reduction
- Snapchat
- Meta
- Pixel Setup
- City Segmentation
- 12 Variants / Week
Verified in the ad platforms — exported, unedited
Read the full case study: AUM IsuzuAutomotive Ramz Elekhtear
12,993 leads at $2.38 each.
Pain Point
High acquisition costs, excess inventory and declining sales. The objective: improve lead quality, reduce CPL and accelerate vehicle sales.
Cresco Method
A data-driven, multi-channel strategy focused on high-priority inventory and key locations — with campaign optimisation and budget allocation tuned for lead quality.
Result
12,993 leads and calls in 45 days — 50% more leads at a 20% lower cost per lead.
$30,929Total spend
12,993Leads & calls
$2.38Blended CPL
20%↓CPL reduction
- Meta Leads
- Meta Calls
- Snapchat
- TikTok
- Inventory-led Targeting
Verified in the ad platforms — exported, unedited
Read the full case study: Ramz ElekhtearThe 90-Day Roadmap
From launch to scale.
Three phases, each ending on a stated condition — so nobody has to argue about whether the phase worked.
Fix & Establish
- Pixels and CRM tracking on every platform
- Inventory and city priorities agreed
- Creative library by model and motive
- First campaigns live within 14 days
Exit · Campaigns live · day 14
Test & Learn
- Weekly creative variant testing
- City and channel budget reads
- Lead routing and response time tuned
Exit · First optimisation cycle
Scale
- Budget shifted to winning models and cities
- Remarketing to engaged buyers
- New channels layered in
Exit · Scaled winners
Included in every engagement
Automotive Growth Audit.
- 01Inventory, pricing and offer review — which models deserve budget
- 02Account, pixel and CRM tracking audit
- 03Lead-quality and response-time analysis by city
- 04Call-centre and follow-up process review
- 05Creative and landing-page review
- 0690-day demand and showroom-traffic roadmap
Why Choose Us
Why dealers and distributors choose Cresco.
01
We market the stock you have
Inventory-led targeting puts spend behind the models that need to move — the approach behind 12,993 leads for Ramz Elekhtear.
02
Every city is its own market
Geo-segmented campaigns and lead routing, so each branch gets buyers it can actually serve.
03
Tracking before scaling
AUM Isuzu had no pixel when we started. Installing tracking first let us nearly double their lead target at a 47% lower cost per lead.
04
Creative tested every week
Twelve variants a week means fatigue is caught early and winners are found fast.
Which channels work best for car dealers?
In Saudi Arabia, Meta and Snapchat usually carry lead volume, TikTok adds reach with younger buyers and Google Search captures model and price searches. We test the mix and move budget to whatever produces test drives.
Can you promote specific models or slow-moving stock?
Yes — that is where we start. Campaigns are planned from your inventory, so budget goes behind the models and trims you need to sell, and changes when the stock does.
How do you improve the quality of car leads?
Qualifying questions in the form, city and model segmentation, fast follow-up through WhatsApp or your call centre, and CRM feedback so the platforms learn which leads booked a test drive.
Does the same approach work for after-sales?
Yes. Service bookings, maintenance offers and spare parts follow the same playbook: a clear offer, local targeting and tracking to the booking rather than the click.
Get Started
Plenty of leads, empty showroom?
Tell us about your dealership — we’ll come back with a free audit of your lead engine within 24 hours.