The challenge
A coastal destination with almost no search demand behind it. Ras Sedr was still unknown as a search term — exact and phrase match alone could not fill the funnel.
Real Estate · Case Study
Lasirena Group: Demand built from almost zero search.
Egypt · Lead Generation · Google Search
Published Verified in the ad platforms — exported, unedited
- $5,561Total spend
- 418Leads generated
- $13Cost per lead
- 4.6%Conversion rate
The Cresco method
Opened the top of the funnel with broad match to capture demand that wasn’t being typed yet, built a negative-keyword list from day one, and reviewed search terms continuously so broad stayed cheap.
The result
418 leads at $13 per lead and a 4.6% conversion rate — from a destination nobody was searching for.
Channels & tactics
- Google Search
- Broad Match
- Negative Keywords
- Search-term Mining
More Results
More case studies, on the record.
Every number exported from the ad platforms — unedited.
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