The challenge
Egypt’s leading supplement retailer launched at the peak of Black Friday saturation — priced above competitors, with an offer that wasn’t converting, on a $2,108 budget.
E-Commerce · Case Study
Max Muscle: 24× ROAS on Black Friday.
Egypt · Sales · Meta · 7 days
Published Verified in the ad platforms — exported, unedited
- $2,108Total spend
- 597Purchases
- $3.5Cost per sale
- 24×ROAS
The Cresco method
Restructured into a multi-campaign approach — two cold interest segments plus remarketing. Rebuilt the offer around perceived value, not raw discount, and ran 8 creative concepts in 48 hours.
The result
597 purchases worth $50,599 at $3.5 per sale — a 24× return on ad spend in seven days.
Channels & tactics
- Meta
- Flash Sale
- Offer Engineering
- 8 Concepts in 48h
- Remarketing
More Results
More case studies, on the record.
Every number exported from the ad platforms — unedited.
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