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Medical · Case Study

Dentra Clinic: 54% lower CPL inside a 32-km radius.

Saudi Arabia · Local Leads · Meta + Instagram · 32 km radius

Published Verified in the ad platforms — exported, unedited

  • $4,750Total spend
  • 287Leads generated
  • $16.5Blended CPL
  • 54%↓CPL reduction

The challenge

A dental clinic bound to a 32-km targeting radius, competing with established practices — no Instagram ad history, a weak creative library and a $35–$50 CPL killing the math.

The Cresco method

Segmented campaigns by dental service to isolate top performers, tested carousel, video and static formats, and A/B tested landing pages against Instant Forms.

The result

287 leads at a $16.5 blended CPL — 54% below the previous benchmark, with a best CPL of $1.47.

Channels & tactics

  • Meta
  • Instagram
  • Service Segmentation
  • Format Testing
  • LP vs. Instant Forms
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