The challenge
An online academy with no physical branches needed to build trust and qualified leads — competing with established brands on a limited budget.
Education · Case Study
Sila Visions Academy: 78% lower cost per lead.
Saudi Arabia · Course Signups · Meta + TikTok + Google
Published Verified in the ad platforms — exported, unedited
- $4,525Total spend
- 634Leads generated
- $7.14Blended CPL
- 78%↓CPL reduction
The Cresco method
A trust-focused acquisition strategy — localised offers, free assessments and risk-free promotions — with budget optimised across channels for lead quality and a forms-vs-trials test.
The result
634 leads, a 78% lower cost per lead and a 121.52% lift in Google conversion rate.
Channels & tactics
- Meta
- TikTok
- Google Ads
- Forms vs. Trials
More Results
More case studies, on the record.
Every number exported from the ad platforms — unedited.
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