The challenge
Premium-priced HR and marketing programs, a niche audience and limited geographic reach — with the goal of more qualified leads across multiple channels.
Education · Case Study
Nokhba Institute: 53% lower cost per enrollment lead.
Saudi Arabia · Enrollment Leads · Meta + TikTok + Google
Published Verified in the ad platforms — exported, unedited
- $4,525Total spend
- 772Leads generated
- $5.86Blended CPL
- 53%↓CPL reduction
The Cresco method
Expanded the marketing mix and optimised targeting with high-intent keywords and continuous creative testing across Meta, TikTok and Google.
The result
772 leads at a $5.86 blended CPL — 53% lower cost per lead, with a 23% click-through rate on Google.
Channels & tactics
- Meta
- TikTok
- Google Search
- High-intent Keywords
- Creative Testing
More Results
More case studies, on the record.
Every number exported from the ad platforms — unedited.
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