Disclosure This guide is published by Cresco Agency, a performance marketing agency that also works with automotive businesses. To keep the list useful, Cresco is not ranked and appears only in a short note at the end. No agency paid to be included. Details come from agency websites, platform case studies and press coverage as of October 2026. Results are agency- or platform-reported and not independently verified. |
The short answer
Saudi Arabia is the biggest car market in the Gulf, and competition is rising fast as Chinese brands grow. The right agency depends on whether you need showroom leads and test drives, brand launches and creative, or search and content that capture buyers already researching.
The 10 agencies below each have Saudi or GCC automotive work we could check. They are grouped by type of work, not by score:
Lead generation for dealers and distributors: Koraspond, Smartest Media, MAZ NEXA, Trase
Creative, launches and SEO for major brands: Serviceplan Middle East, BPG, MCH Global
Regional performance and full-service agencies: GCC Marketing, Chain Reaction
Automotive video production: Toosuns
How we chose these agencies
Every candidate was checked against its own site, a platform case study or trade press. An agency stayed on the list if it met most of these tests:
Automotive proof in Saudi Arabia or the GCC: a named brand, distributor or dealer, ideally with numbers.
Relevance to how cars sell in the Kingdom: leads, test drives, financing offers, launches or search.
Transparency: a Saudi office, a platform-published case, or press coverage of the work.
Proof varies: some agencies publish lead counts, others only campaign descriptions. Each profile says how much is public.
Saudi proof was required; a Saudi office or registration counted in an agency's favor. The comparison table shows each agency's Saudi presence: a Saudi commercial registration, a Saudi office, or remote service from abroad.
Why automotive marketing in Saudi Arabia is different
1. A large market led by a few brands
About 857,000 new vehicles were sold in 2025, up 3.6% and the highest total in ten years. Toyota held 28.6%, Hyundai 15.9% and Kia 7.8%, according to Best Selling Cars Blog.
2. Chinese brands are taking share
Chinese brands reached 12% of new car sales in H1 2025, per AutoData figures reported by AGBI. New entrants need awareness and trust fast; established brands need to defend share.
3. Local manufacturing and EVs are coming
Hyundai's joint venture with the Public Investment Fund plans a Saudi factory opening in Q4 2026 with 50,000 units a year, and Lucid already assembles in King Abdullah Economic City. EV buyers need more education and longer journeys.
4. Women are a major buyer group
Market observers cited by Gulf News said women bought about 30% of cars sold in 2023. Creative and targeting built only for men misses a large share of buyers.
5. Financing offers drive leads
Installment and financing offers often outperform price discounts. Jetour Saudi's "6 months free installments" campaign produced 2,885 leads in 30 days.
6. Distribution is regional
Many brands sell through different distributors by region, so campaigns must target the right cities and route leads to the right showroom. Fast follow-up on WhatsApp and calls decides how many leads become test drives.
7. Buyers search in their own words
Saudis search for models such as the Hilux and Land Cruiser LC70 by informal Arabic nicknames. Toyota's distributor won back that traffic through off-page SEO. Keyword research in local dialect matters.
Comparison at a glance
Agency | Saudi presence | Best for | Public automotive proof |
|---|---|---|---|
Koraspond | Saudi · Jeddah + Riyadh | Dealer lead generation | Jetour Saudi: 2,885 leads, -20% CPL; MG, Grand Wagoneer cases |
Smartest Media | Not confirmed | TikTok lead campaigns | Naghi Motors (Ford): 8,000+ leads, 40% qualified |
MAZ NEXA | Riyadh office (NEXA group) | Test-drive lead funnels + CRM | Audi UAE (NEXA): 254 qualified leads at ~$42 |
Trase | Saudi (Foaj Group) | Digital launches | Lucid KSA launch: 3.2M+ impressions, 0.95% CTR |
Serviceplan ME | Remote (Dubai) | Creative and SEO for big brands | ALJ Toyota: +66% organic sessions |
BPG | Remote (UAE, Kuwait) | GCC model launches | Geely Monjaro launch (KSA, Kuwait, UAE) |
MCH Global | Regional; Saudi director | Experiential and brand films | Lucid: Ramadan film, Saudi Cup activations |
GCC Marketing | Riyadh office (Dubai HQ) | Search + social for groups | Auto group UAE+KSA: leads 51 to 123 |
Chain Reaction | Riyadh office (Dubai HQ) | Full-service, SEO, mobility | Yelo (car rental) client |
Toosuns | Remote; shoots in KSA | Automotive video production | Hyundai Gen Z campaign, Saudi Arabia (2024) |
Agency profiles
The numbering is for navigation, not a ranking.
1. Koraspond
Jeddah and Riyadh · 360 digital marketing agency
A Saudi agency with several automotive lead-generation case studies, running campaigns across Meta, Snapchat, TikTok, X, YouTube and Google Display.
What stands out
Multiple automotive cases on one site: Jetour, MG, Grand Wagoneer and Altima.
Campaigns built around financing offers rather than price cuts.
Published Saudi / GCC proof
Jetour Saudi: 2,885 leads in 30 days, 20% lower cost per lead than the previous campaign (about SAR 14,000 saved).
Ask before you sign
Ask what share of leads booked a test drive or bought, and which distributor each case was for.
Best fit Distributors and dealers that need steady lead volume across Saudi platforms. |
2. Smartest Media
Location not confirmed · Worked with TikTok on the campaign
The agency behind a TikTok-published case for Mohamed Yousuf Naghi Motors, the Ford distributor for the Western and Southern regions.
What stands out
Proof published by TikTok itself, not only the agency.
Ramadan timing for a high-intent season.
Published Saudi / GCC proof
Naghi Motors (Ford): 3.8M+ impressions, 8,000+ leads and a 40% lead qualification rate.
Ask before you sign
We could not confirm its office or other clients. Ask for both.
Best fit Distributors that want TikTok as a lead channel, not only awareness. |
3. MAZ NEXA
Riyadh (Al-Muaissir) · Saudi arm of NEXA group, founded 2023
The Saudi office of the NEXA group, a Dubai-headquartered digital agency with an automotive practice built on test-drive lead funnels and CRM integration.
What stands out
Social and search campaigns connected to CRM for lead follow-up.
Regional group with offices in Dubai, the UK, the US and Australia.
Published Saudi / GCC proof
Audi (UAE, delivered by NEXA group): 254 qualified leads in two months at about US$42 each, 15K landing-page visits.
Ask before you sign
The Audi result is from the UAE. Ask for Saudi automotive work since MAZ NEXA opened.
Best fit Brands and dealers that want leads connected to a CRM and sales follow-up. |
4. Trase
Saudi Arabia · Part of Foaj Group (Riyadh)
A Saudi digital agency within Foaj Group, a Riyadh communications alliance of 12 firms. It managed Lucid's digital-first launch with media partner Eskimi.
What stands out
Rich media, video and interactive formats for a premium launch.
Published Saudi / GCC proof
Lucid Saudi launch: 3.2M+ impressions, 7.69% engagement rate, 0.95% CTR; video reached a 77.75% view-through rate.
Ask before you sign
Results are awareness metrics. Ask how the campaign fed test drives or reservations.
Best fit Premium and EV brands launching in Saudi Arabia. |
5. Serviceplan Middle East
Dubai office · Creative partner of Abdul Latif Jameel Motors (Toyota)
Serviceplan Experience is the creative agency partner of Abdul Latif Jameel Motors' Toyota sector, Saudi Arabia's largest car brand.
What stands out
Creative SEO that targeted the informal Arabic nicknames buyers use for Hilux and LC70.
National Day 2025 "test-drive parade" letting young Saudis drive Toyotas in the celebrations.
Published Saudi / GCC proof
Toyota SEO: monthly organic sessions up 66% (338,951 to 562,859) and new users up 90% over about a year.
Ask before you sign
Large-brand creative partner; minimum budgets are likely high.
Best fit Major distributors that need culturally sharp creative and search strategy. |
6. BPG
UAE and Kuwait teams · Integrated communications agency
Won Geely Auto's GCC account for the launch of the Monjaro SUV, with Saudi Arabia, Kuwait and the UAE as launch markets.
What stands out
Strategy, TV commercials, social media and collateral for a full model launch.
Published Saudi / GCC proof
Geely Monjaro launch (2022): BPG reported thousands of leads and over one million TV commercial views within 10 days.
Ask before you sign
The win dates from 2022. Ask about current Saudi automotive clients.
Best fit Brands launching a new model across the GCC at once. |
7. MCH Global
Regional experiential agency · Saudi business director
An experiential marketing agency that has supported Lucid in Saudi Arabia on events, films and launches.
What stands out
Lucid's 2024 Ramadan film "Light the Way", made with Create Production.
Saudi Cup activations, including the Lucid Gravity's Middle East premiere.
Published Saudi / GCC proof
Named Saudi work for Lucid; no performance numbers published.
Ask before you sign
Best for brand moments, not lead volume. Pair with a performance agency.
Best fit Premium brands that need launch events and brand films. |
8. GCC Marketing
Dubai · Full-service digital agency
A Dubai agency with several automotive case studies, including one run across the UAE and Saudi Arabia for an unnamed automotive group.
What stands out
Tracks qualified lead-to-sale rate, not only lead volume.
Saudi keywords such as "book test drive saudi arabia".
Published Saudi / GCC proof
Automotive group, UAE + KSA over six months: leads from 51 to 123, cost per lead AED 144 to AED 102, lead-to-sale rate 11% to 19%.
Ask before you sign
The client is confidential and headline figures differ from its own table. Ask for the Saudi share of results.
Best fit Dealer groups selling in both the UAE and Saudi Arabia. |
9. Chain Reaction
Dubai HQ, Riyadh office · Part of Publicis Groupe since 2025
A full-service performance agency whose Saudi clients, according to Campaign Middle East, have included Yelo, the Saudi car rental brand.
What stands out
SEO, paid media, analytics and CRM in Arabic and English.
Google Marketing Platform Partner.
Published Saudi / GCC proof
Yelo named as a Saudi client; no automotive results published.
Ask before you sign
Ask for automotive or mobility case studies with lead and booking numbers.
Best fit Car rental, mobility and larger automotive brands that need SEO and analytics at scale. |
10. Toosuns
Sharjah · Produces across Dubai, Abu Dhabi and Saudi Arabia
A production company that shot a Gen Z campaign for Hyundai in Saudi Arabia in 2024, over a three-month development period.
What stands out
Automotive shoots on location in the Kingdom.
Published Saudi / GCC proof
Hyundai Gen Z Saudi Arabia campaign (2024); no performance numbers.
Ask before you sign
A production partner, not a media agency. Confirm usage rights and cut-downs for Snapchat and TikTok.
Best fit Brands that need high-quality vehicle films and social cut-downs. |
How to choose: match the agency to your need
Your situation | What you need most | Shortlist |
|---|---|---|
Dealer or regional distributor | Leads, test drives, fast follow-up | Koraspond, Smartest Media, MAZ NEXA |
New brand entering the Kingdom | Launch, awareness, first leads | BPG, Trase, MCH Global |
Market leader defending share | Creative, SEO, cultural insight | Serviceplan ME, Chain Reaction |
Dealer group in UAE and KSA | Search and social across both | GCC Marketing, MAZ NEXA |
Need better vehicle content | Films and social cut-downs | Toosuns, MCH Global |
9 questions to ask before you sign
Show me a Saudi automotive campaign: how many leads, what share were qualified, and how many test drives?
How do you route leads to the right showroom and city?
How fast should our team reply, and can you help set up WhatsApp follow-up?
Do you push financing offers, price offers or model features, and why?
How do you reach women buyers as well as men?
Which Arabic search terms and nicknames do buyers use for our models?
How will you report cost per test drive and per sale, not only cost per lead?
Will leads flow into our CRM or DMS, and who owns that data?
Can budgets shift each month with stock and model offers?
Red flags
Reporting impressions and leads only, never test drives or sales.
No lead qualification, so your sales team drowns in bad leads.
One national campaign for a brand sold through regional distributors.
Offers in ads that showrooms cannot honor.
English or Egyptian-dialect creative for Saudi buyers.
What it costs
Few automotive agencies publish prices. Expect a monthly management fee for performance work, project fees for launches and production, and ad spend paid to the platforms. Compare agencies on cost per qualified lead and per test drive, which vary by brand, price point and season.
Frequently asked questions
Which platforms bring the most car leads in Saudi Arabia?
Snapchat, TikTok and Meta drive volume; Google captures buyers comparing models. Platform-published cases show TikTok and multi-platform campaigns producing thousands of leads.
When do car sales peak?
Ramadan and Saudi National Day are major moments, along with year-end model offers. Start campaigns early to build data before the peak.
What is a good lead qualification rate?
It varies, but Naghi Motors' TikTok campaign reported 40% qualified. Ask any agency for its rate in your segment.
Should dealers run their own ads or rely on the distributor?
Agree roles with the distributor first, so campaigns do not compete for the same buyers.
About the publisher
Cresco Agency Cresco is a performance marketing agency working with automotive and other brands in Egypt, Saudi Arabia and Kuwait. This guide is written by Ali Assem, who has more than 11 years of experience in Google Ads and Meta Ads. Published Cresco results from Saudi Arabia (platform-reported): AUM Isuzu, 2,277 leads in 20 days on US$10,654, cost per lead down 47% after adding Meta to a Snapchat-only setup; Ramz Elekhtear, 12,993 leads and calls in 45 days at US$2.38 each across Snapchat, Meta and TikTok. Because we publish this guide, we did not rank ourselves. For a second opinion on your lead campaigns, contact us through crescoagency.com. |
Launching a project this quarter?
30 minutes, no cost. We’ll show you where your cost per lead is leaking.
Sources
Koraspond, Jetour lead generation case: https://koraspond.com/media-case-study/lead-generation-jetour/
TikTok for Business, Mohamed Yousuf Naghi Motors: https://ads.tiktok.com/business/en-US/inspiration/mohamed-yousuf-naghi-motors-tiktok-success-story
MAZ NEXA, Audi lead generation case: https://maznexa.sa/en/audi-case-study
Digital Nexa, automotive marketing: https://www.digitalnexa.com/specialist-marketing-services/automotive-marketing-services
Eskimi, Lucid digital-first launch (Trase): https://www.eskimi.com/customers/lucid-motors-digital-first-ev-launch
Campaign Middle East, Foaj Group launch: https://campaignme.com/foaj-group-launches-as-regions-first-comms-alliance/
Campaign Middle East, Toyota creative SEO: https://campaignme.com/toyota-reclaims-lost-traffic-through-creative-seo/
LBB Online, ALJ Motors 95th National Day: https://lbbonline.com/news/Abdul-Latif-Jameel-Motors-95th-National-Day
Campaign Middle East, BPG wins Geely Auto: https://campaignme.com/bpg-wins-geely-auto-and-kwai-accounts/
Campaign Middle East, Lucid and MCH Global: https://campaignme.com/lucid-and-mch-global-a-saudi-first-story-of-innovation-and-momentum/
GCC Marketing, automotive group UAE and KSA: https://www.gcc-marketing.com/en/digital-marketing-case-studies/gcc-automotive-group-performance-marketing-uae-ksa/
Campaign Middle East, Chain Reaction Saudi clients: https://campaignme.com/digital-agency-chain-reaction-partners-with-mdlbeast/
Toosuns, Hyundai Gen Z Saudi Arabia: https://toosuns.com/campaigns/hyundai-gen-z-saudi-arabia/
Best Selling Cars Blog, Saudi Arabia full year 2025: https://bestsellingcarsblog.com/2026/02/saudi-arabia-full-year-2025-hyundai-accent-snaps-to-spot-toyota-camry-real-leader-highest-volume-in-10-years/
CarScoops, Hyundai local factory: https://www.carscoops.com/2025/08/hyundai-sales-surge-in-this-middle-eastern-paradise-as-it-readies-local-factory/
AGBI, Chinese car sales in the GCC: https://www.agbi.com/transport/2025/10/sales-of-chinese-cars-pick-up-speed-in-the-gcc/
Gulf News, women's share of Saudi car purchases: https://gulfnews.com/world/gulf/saudi/30-of-cars-sold-in-saudi-arabia-bought-by-women-last-year-1.102477401
